Array Issue 02 | Launch Party + The Story Behind The Book
We have officially launched the second issue of Array and couldn't be happier with the support we have received! This issue's themes were "Floral Fixation" and "Submerge" and included a wide range of talented California based photographers. The super talented past Array participant, Khalid Farqharson, shot the event!
After another successful launch I feel it is time to really get into what Array is about and what our mission is. As some of you may know, Array is a publication that fosters the idea of artistic collaboration and aims to create a platform in which artists support one another. We live in a day and age where it can be pretty cut-throat to gain exposure for your work. We felt that it would be a great opportunity to create a book that focus on positively supporting one another rather than tearing each other down.
Array is something I have been wanting to do for a long time. I started this book as a way to create something beautiful and connect with other creatives carving out a career for themselves. I spent a lot of late nights moonlighting as a graphic designer for about 5 years while working in various architecture firms prior to starting Play Grnd. Last year I left my full time job as an architectural designer to commit fully to graphic design and start my company: Play Grnd. Array became my first project under Play Grnd and grew from a small side project into a larger publication that not only gives me an opportunity to design and create, but help showcase other creatives who are working to pursue their dream!
Array gives a voice to photographers and creates a unique platform to showcase different perspectives and viewpoints within each issue. I wanted the publication to be something that benefited all involved without being a "pay to play" model or requiring a certain "following/level of fame" to participate. We have been very lucky to fund the first two books by a combination or crowdfunding and service trades. The goal is that we will eventually be fully funded by book sales, so that the project truly becomes artists supporting artists. After this second launch we have gotten much closer to that goal!
With this issue I also had the honor of working with our printer, Rich Browers of El Sereno Graphics to create a new gallery space within his shop. With the help of my boyfriend, Alex Lopez and some amazing friends who volunteered their time on the weekends and evenings, we designed and constructed the gallery space 2 weeks prior to the show. This was definitely one of those times where our previous training in architecture and construction paid off!
As this project continues to grow and foster new connections and relationships, I get more motivated to keep it moving forward. I have met many talented artists and gotten the chance to help fellow small business owners move forward. I am very humbled to have that opportunity. I am truly grateful for all the support this project has gotten so far, and can't wait to see what the future holds!